Solving Supply Chain Challenges with Direct-to-School Uniform Provision

The Challenge
St Botolphs Primary School was struggling with an all-too-common issue: supply and demand mismanagement from their previous uniform provider.
- Long delays were becoming the norm and communication with the supplier was difficult.
- Parents were growing increasingly frustrated that uniform was not ready for the start of term
- Orders were being mixed up or cancelled at the last minute
- Collections were challenging –they could only be made on two specified days of the week.
- Staff were fielding complaints and spending time resolving uniform issues – diverting attention away from pupils
The school recognised that something had to change to reduce pressure on staff and rebuild parent trust in the supply of new uniform.
The Solution
In early 2024, Schoolwear Solutions met with St Botolphs Primary School PTA to explore an alternative model: direct-to-school supply.
Instead of relying on an external market trader with unpredictable stock, the new setup gave control back to the school:
- Uniforms are sold directly to the school, allowing stock to be held on site
- The PTA can easily communicate with parents and handle uniform purchases face-to-face
- The purchase of uniform for Pupil Premium students is easier – they order direct and school are invoiced for the cost
- Uniforms are available at drop-off and pick-up times, making it easier than ever for families to buy what they need once a month.
From the Team
“We’ve had such positive feedback from families since switching. The ability to buy uniform at the Uniform Hub each month has made life easier for everyone and taken a huge amount of pressure off staff.”
– Keely Platten, Co-Chair of Friends of St Botolphs Primary School (PTA)
“Primary schools need flexibility and control. Our direct-to-school model has proven ideal for St Botolphs Primary School – they now lead the communication with parents, and the feedback has been incredibly positive.”
– Ollie Buchanan, Regional Manager, Schoolwear Solutions
The Results
- Delays have been eliminated, with stock held on-site
- Parents enjoy simple access during regular school hours each month
- Admin workload has been reduced significantly
- Stronger trust built between school and families
- More efficient communication between all parties
Want to explore a direct-to-school model for your primary?
Let’s chat about how we can tailor it to your needs.